Internet Marketing Blog

These Skills Are Not Necessary!

Posted by peter on April 14, 2008 | No Comments

Right, so yesterday I looked at the key skills required for internet marketing success, and I promised that I would look at the skills everyone thinks they require, but really they don’t. Unfortunately, too many people focus on trying to gain these skills when there’s absolutely no need to.

So let’s take a look at the skills “you thought you really needed, but don’t really” (I’m working on the catchy title as we speak).

1. Great Design and Photoshop Skills
   Simply not true. You can get any number of graphic designers to make you an attractive mini site for less than $100. Alternatively, check out the free salesletter templates I’ve made for all the readers of this site. If you are worrying that you don’t have the design skills for becoming successful in internet marketing, don’t be. Some of the most successful salesletters have been bog standard black text on a white background.
2. Copywriting Genius
   No way, if you can write passionately about your product, you can write a salesletter, after that it’s just a matter of continuously tweaking and testing different things like headlines, features, bonuses etc. Alternatively you can out source the salesletter writing too
   
   
3. The Uber-Programmer
   Let’s make one thing clear, of all the internet marketers, 99.9% don’t know their function from their class (that’s techno programmer geek speak to you and me). Programming is the hottest thing to outsource to companies like Agriya.com who can create your scripts for you on a budget.
4. SEO Guru
   Believe it or not (and being an SEO weanie, I can’t believe I’m about to say this), SEO is not important when it comes to internet marketing. Saywah? Yes, SEO is not an important factor for internet marketing. You need to learn how to sell and convert people that do come to your site. If you know how to sell, you can get people to come to your site

Well that’s my take on what skills you don’t need to become a successful internet marketer. Do you agree? Is there something that I missed? Do you have a different list of ’skills you don’t need’?

To be honest, to have any one of those skills would be nice, I’d love to be a designer and programmer, but I know I’ll never make it (well, maybe if I really had nothing else in the world to do I might try my hand at programming again).