Posted by peter on April 14, 2008 | No Comments
Right, so yesterday I looked at the key skills required for internet marketing success, and I promised that I would look at the skills everyone thinks they require, but really they don’t. Unfortunately, too many people focus on trying to gain these skills when there’s absolutely no need to.
So let’s take a look at the skills “you thought you really needed, but don’t really” (I’m working on the catchy title as we speak).
- Great Design and Photoshop Skills
Simply not true. You can get any number of graphic designers to make you an attractive mini site for less than $100. Alternatively, check out the free salesletter templates I’ve made for all the readers of this site. If you are worrying that you don’t have the design skills for becoming successful in internet marketing, don’t be. Some of the most successful salesletters have been bog standard black text on a white background.
- Copywriting Genius
No way, if you can write passionately about your product, you can write a salesletter, after that it’s just a matter of continuously tweaking and testing different things like headlines, features, bonuses etc. Alternatively you can out source the salesletter writing too 
- The Uber-Programmer
Let’s make one thing clear, of all the internet marketers, 99.9% don’t know their function from their class (that’s techno programmer geek speak to you and me). Programming is the hottest thing to outsource to companies like Agriya.com who can create your scripts for you on a budget.
- SEO Guru
Believe it or not (and being an SEO weanie, I can’t believe I’m about to say this), SEO is not important when it comes to internet marketing. Saywah? Yes, SEO is not an important factor for internet marketing. You need to learn how to sell and convert people that do come to your site. If you know how to sell, you can get people to come to your site
Well that’s my take on what skills you don’t need to become a successful internet marketer. Do you agree? Is there something that I missed? Do you have a different list of ’skills you don’t need’?
To be honest, to have any one of those skills would be nice, I’d love to be a designer and programmer, but I know I’ll never make it (well, maybe if I really had nothing else in the world to do I might try my hand at programming again).
Posted by peter on April 11, 2008 | No Comments
Yesterday, I talked about the need for taking action to make money from internet marketing, today I want to look in more general terms what the key ingredients are for success as an internet marketer or an online entreprenuer.
I feel that these skills are absolutely essential, you can’t have one or two, you need the whole kaboodle. If you don’t have all of them, you either need to learn them by routine and practice, find someone who complements your own skills and form a partnership (strictly business, of course!) or go back to your day job…but the last option sucks, so don’t do it!
So, let’s have a look at what I think the key skills are…
- Action
Yeah, pretty obvious, I know. I talked about it yesterday, but it’s so important I listed it as number one. You can read all the ebooks in the world, watch all the videos in the world and attend all the internet marketing conferences in the world, but if the knowledge that you learn just stays in your head, you might as well not bother.
Next time you read an ebook or buy a course, promise yourself that you will spend a minimum of 1-2 months trying out the stuff that they are teaching. If it gives a new great way of getting loads of traffic, try it, find out if it works for you.
- Passion
This is a big one. I was going to write motivation, but that’s not as strong as passion. If you are passionate about internet marketing, or making money online, it should be with you 24 hours a day from the time you wake up to the time you go to bed.
You should be eager to learn, but you must take the action to put the theory in to practice. You have to do this because you absolutely love it, given a choice, you’ll chat for ages with anyone that cares to listen.
- Perseverance
When you start doing your own projects, I’ll tell you now, the devil is in the detail. Trying to write that 120 page ebook? That’s the easy part. The final 20% of your project will take 80% of your time as you work with the details.
If you can overcome the resistance that builds up throughout a project and see it all the way through to completion and launch, you will be achieving more than most marketers can hope for.
- To Know When Your Product Is Ready
There are too many people that are perfectionists. Worse, there are even more people that just don’t seem to care about throwing out crap products. You need to aim for some where in between. The problem with being a perfectionist is that you’ll never think your product is ready. I know people that have been developing products for over two years and it’s yet to see the light of day.
Know when your product reaches the ‘good enough’ stage, and take it to launch, remember, 80% of the people will never read or watch your ebook/video, and the other 19.9% won’t take any action. It’s only 0.1% that you need to worry about - a much easier percentage to handle!
- Dedication
This is in relation to once you have made sales, or got traffic to your site through your action, passion and perseverance, you need to be dedicated to your customers. This means that emailing your list frequently, although a chore, a hassle, a pain and having a big resistance to doing it, it has to be done.
Only by your dedication can you take your business to the next level. Email marketing plays a big part of that, so if you suck at keeping in constant contact with your list, your business income will probably suck.
Have I missed off any important skills? If so, let me know!
Tomorrow I’ll see about writing about what skills you probably think you need, but you really don’t!
Cheers,
Peter