Internet Marketing Blog

The Key Ingredients For Success

Posted by peter on April 11, 2008 |

Yesterday, I talked about the need for taking action to make money from internet marketing, today I want to look in more general terms what the key ingredients are for success as an internet marketer or an online entreprenuer.

I feel that these skills are absolutely essential, you can’t have one or two, you need the whole kaboodle. If you don’t have all of them, you either need to learn them by routine and practice, find someone who complements your own skills and form a partnership (strictly business, of course!) or go back to your day job…but the last option sucks, so don’t do it!

So, let’s have a look at what I think the key skills are…

1. Action
   Yeah, pretty obvious, I know. I talked about it yesterday, but it’s so important I listed it as number one. You can read all the ebooks in the world, watch all the videos in the world and attend all the internet marketing conferences in the world, but if the knowledge that you learn just stays in your head, you might as well not bother.
    
   Next time you read an ebook or buy a course, promise yourself that you will spend a minimum of 1-2 months trying out the stuff that they are teaching. If it gives a new great way of getting loads of traffic, try it, find out if it works for you.
    
2. Passion
   This is a big one. I was going to write motivation, but that’s not as strong as passion. If you are passionate about internet marketing, or making money online, it should be with you 24 hours a day from the time you wake up to the time you go to bed.
    
   You should be eager to learn, but you must take the action to put the theory in to practice. You have to do this because you absolutely love it, given a choice, you’ll chat for ages with anyone that cares to listen.
    
3. Perseverance
   When you start doing your own projects, I’ll tell you now, the devil is in the detail. Trying to write that 120 page ebook? That’s the easy part. The final 20% of your project will take 80% of your time as you work with the details.
    
   If you can overcome the resistance that builds up throughout a project and see it all the way through to completion and launch, you will be achieving more than most marketers can hope for.
    
4. To Know When Your Product Is Ready
   There are too many people that are perfectionists. Worse, there are even more people that just don’t seem to care about throwing out crap products. You need to aim for some where in between. The problem with being a perfectionist is that you’ll never think your product is ready. I know people that have been developing products for over two years and it’s yet to see the light of day.
    
   Know when your product reaches the ‘good enough’ stage, and take it to launch, remember, 80% of the people will never read or watch your ebook/video, and the other 19.9% won’t take any action. It’s only 0.1% that you need to worry about - a much easier percentage to handle!
    
5. Dedication
   This is in relation to once you have made sales, or got traffic to your site through your action, passion and perseverance, you need to be dedicated to your customers. This means that emailing your list frequently, although a chore, a hassle, a pain and having a big resistance to doing it, it has to be done.
    
   Only by your dedication can you take your business to the next level. Email marketing plays a big part of that, so if you suck at keeping in constant contact with your list, your business income will probably suck.
    

Have I missed off any important skills? If so, let me know!

Tomorrow I’ll see about writing about what skills you probably think you need, but you really don’t!

Cheers,

Peter